Often I love reading the Gear blog. I like the music mainly, although maybe one day I’ll want to buy a Colossi frame. Possibly not. But you never know. Sometimes there are pretty bikes on there, and often they advertise events I’d like to attend.

But it rained today and I was bringing in my bike and contemplating how to lube my chain.

So this link on their blog seemed valuable when I saw it on my reader – via Gear, via Pristine Fixed blah blah.

It wasn’t valuable at all, it just reminded me that I won’t be purchasing Gnar Lube. 

I get that Gnar Lube didn’t invent lazy sexism in advertising, but they just reminded me how horrible it was to buy a bike from a bike store where the men must ingest this stuff all day long. Boring.